Celebrating identity through self-care, the Natural Hair Care program empowers teens—especially girls—to embrace their heritage by learning how to style and maintain natural African hair. It dismantles colonial beauty standards while building confidence, practical grooming skills, and business potential. Participants share tutorials or before-and-after looks online, inspiring others to take pride in their roots. This aligns with BrightGem’s mission to instill self-worth and social entrepreneurship in young Africans.